Matkontrollen sets a critical spotlight on the food industry and are striving to ensure that the Norwegian people gets good and safe food at the right prize. The program reveals the cheaters in the industry that make food either more expensive than it should be or of poorer quality and demands answers from retailers, restaurants, manufacturers and suppliers. Sometimes you pay more than you should, sometimes the quality of the product is poorer than the package suggests. Matkontrollen continues to investigate and reveal how consumers are tricked into paying too much for bad food. For instance: Why is fifty percent of the yogurt-cup filled with air? Or is snack-bacon really bacon? Matkontrollen also give you taste tests: Is canned food really as bad as many of us believe? At least it is better than dog-food?